Customer Avatar is very much important for business to identify the target audience. This will help to customize the content based on the target audience. The different tactics can be used based on the information when we know our customers.
The information can be collected using surveys.
Depending on the business we can have single or multiple buyer personas to firmly target the customers. At the most basic level, personas allow you to personalize or target your marketing for different segments of your audience.
For me the buyer persona is as below